The Problem: Clients Don’t Know the Real You Restoration is a trust game—when a homeowner’s facing a flooded kitchen, they want a pro they can believe in. But if your online presence is just text and stock photos, you’re missing a chance to show you’re real. Potential clients crave connection—they want to see your process, your team, and proof you’ll deliver. Video does that, but the camera can feel scary.
I’ve seen restoration pros lose jobs to competitors who share quick clips of their work, even if it’s just a shaky iPhone video. Today, we’re tackling how to use video to win clients—without needing Hollywood skills or gear—and where to put it for maximum impact.
Let’s hit record.
The Trap: Hiding Behind the Camera Getting in front of a camera feels daunting—maybe you’re camera-shy, worry about looking unprofessional, or think video takes too much time. But skipping it hurts—64% of consumers trust businesses more after watching a branded video (Wyzowl). Without video, your website, Google profile, or social media can feel flat, and clients move on to someone who shows their face.
I’ve watched pros avoid video, sticking to text ads or generic images, while others post a simple before-and-after clip and land jobs. Some try hiring pricey videographers, but that’s overkill—80% of consumers prefer authentic, unpolished videos (HubSpot). You don’t need to be a star—just real.
The Fix: Use Simple Videos to Connect and Convert Here’s how to harness video to show clients you’re the pro they need, and where to share it:
- Shoot a Quick Before-and-After Clip Clients love seeing results. Record a 15-second clip of a flooded room, then the same space dry and fixed. No script needed—just point and shoot. Videos under 30 seconds get 85% more engagement (Animoto). Post it on your Google Business Profile or website to prove your work.
Action: On your next job, record a 10-second before video of the damage (use your phone). Take an after clip when done, and post the pair to your Google Business Profile by tomorrow.
- Walk Through Your Process in 30 Seconds Show clients how you work—a quick clip of your crew setting up dehumidifiers or packing gear says we’ve got this. Speak naturally: Here’s how we tackle water damage. Share it on your website’s homepage or in a Facebook campaign. 72% of consumers choose businesses with process videos (Vidyard).
Action: Record a 20-second clip of your team in action at your next site (e.g., This is how we dry a basement fast). Add it to your website’s About page by Wednesday.
- Text Video Updates to Clients Build trust mid-job by texting short updates—like a 10-second clip of We just finished drying your walls. It’s personal, keeps clients calm, and sets you apart. 78% of consumers feel more connected after personalized updates (Salesforce). A coach can help you make this a habit without stress.
Action: Text one current client a 10-second video update today (e.g., Here’s your basement progress!). Use your phone—no editing needed.
This is about letting clients see the real you—flaws and all—to build trust fast.
Industry Insights This Week: C&R and R&R Roundup Here’s what’s new from candrmagazine.com and randrmagonline.com to keep you in the know:
- Client Trust Boost (C&R): C&R’s Master Class Season 3 suggests pausing before answering client questions to show you’re listening, per candrmagazine.com.
- Tech Advantage (R&R): Randrmagonline.com reports AI job estimating tools cut quoting time by 30% for restoration firms in 2024—speed that wins bids.
- Cert Spotlight (C&R): C&R highlights IICRC’s 2025 structural drying cert—ideal for pros aiming to lead in water damage, per candrmagazine.com.
Want to Start Winning with Video? Here’s how to take one step this week:
- Record a 10-second before video on your next job and post a before-and-after pair to your Google Business Profile by tomorrow.
- Shoot a 20-second process clip at your next site and add it to your website’s About page by Wednesday—keep it raw.
- Send one client a 10-second video update via text today—show progress to build trust.
You don’t need fancy gear—just your phone and a willingness to try. If you want help making video a breeze, we’re here to support you at RestorationBoost.com. Our strategies and tools are built for restoration pros like you.
That’s all for this week. See you next Saturday!