The Problem: You’re Doing Too Much, But Getting Nowhere
Restoration pros are built for chaos—rushing to fix leaks, mold, and disasters while keeping clients happy. But when it comes to marketing, you’re stuck in overdrive: trying to blog, post on social media, tweak your Google Business Profile, and chase every trend. It’s exhausting, and the leads aren’t rolling in like they should.
I’ve seen hardworking crews spread themselves thin, chasing every marketing tactic without seeing the payoff. Today, we’re tackling how to focus on what actually moves the needle—so you can market smarter, not harder.
Let’s simplify it.
The Trap: Chasing Every Marketing Shiny Object
When you’re slammed with jobs, marketing feels like a must-do, but it’s easy to get lost. You might post on every social platform, draft a blog no one reads, or tinker with your website, hoping something sticks. But 76% of small businesses say scattered marketing efforts waste time and budget (HubSpot). That’s hours you can’t afford when you’re already stretched.
I’ve watched pros burn out trying to “do it all”—daily Instagram reels, long-winded blogs—while their competitors win with less effort. Others freeze, doing nothing, and miss leads because 80% of consumers search online for restoration services (BrightLocal). The key isn’t more work—it’s picking the right work.
The Fix: Zero In on High-Impact Marketing
Here’s how to market your restoration business by focusing on what counts:
- Boost Your Google Business Profile First
Your Google profile is your front door—most clients find you there. One fresh review or a new photo can bump you up in “restoration near me” searches. Profiles with 10+ reviews get 25% more clicks (Moz). It’s quick and packs a punch.
Action: Ask one happy client for a Google review today—text them a direct link to your profile (takes 1 minute).
- Share One Killer Post a Week
Skip the daily social media grind. Post one high-value update—like a client FAQ or a job site win—on your best platform (e.g., Facebook for local leads). Posts with visuals get 94% more views (Buffer). It’s low-effort, high-reward.
Action: Write a 2-sentence post about a recent job (e.g., “Just saved a home from flood damage—here’s how we did it!”) and add a photo. Post it to Facebook by tomorrow.
- Skip the Rest for Now
You don’t need a blog or TikTok to win. Focus only on Google and one social channel for now—let the rest wait. 69% of consumers trust businesses with consistent, focused efforts (Edelman). If you’re overwhelmed, a coach can help you prioritize, but start by narrowing your scope.
Action: Pick one platform (e.g., Facebook) and commit to one post this week. Write “Focus on what works” on a note to remind yourself to stay targeted.
This is about working less but winning more—zero in and watch your leads grow.
Industry Insights This Week: C&R and R&R Roundup
Here’s what’s new from candrmagazine.com and randrmagonline.com to keep you sharp:
- Client Trust Trick (C&R): C&R’s Master Class Season 3 suggests asking “What’s your biggest worry?” to connect with clients instantly, per candrmagazine.com.
- Efficiency Win (R&R): Randrmagonline.com notes AI job tracking cut labor costs by 15% for restoration firms in 2024—smart tech for leaner operations.
- Cert Edge (C&R): C&R highlights IICRC’s 2025 trauma cleanup cert—great for pros looking to niche down, per candrmagazine.com.
Want to Start Moving the Needle?
Here’s how to take one step this week:
- Text one client today for a Google review—use a direct link to make it easy.
- Draft a 2-sentence Facebook post with a job photo and share it by tomorrow—keep it simple.
- Choose one social platform to focus on and stick a “Focus on what works” note on your desk to stay on track.
You don’t need to do it all—just pick the wins that matter. If you want help sharpening your focus, we’re here to support you at RestorationBoost.com. Our strategies and tools are built for busy restoration pros like you.
That’s all for this week. See you next Saturday!