It’s no secret that your next flood or fire cleanup job lives on Google—miss it, and you’re toast. Restoration pros—water damage, mold, fire—thrive on local search, and 2025’s brutal if you’re invisible. We all know this is a business that most folks don’t have on speed dial, or have a regular company they work with.
That’s why you must own your Google Business Profile first.
Upload pics: a soaked basement you dried, a charred wall you fixed.
Push for 5-star reviews—20+ makes you the go-to; 80% of homeowners pick top-rated (BrightLocal stat).
Target emergency keywords—“water damage repair Charlotte” or “mold removal Phoenix”—not vague words like “restoration.” The good news is that the Google Keyword Planner shows what’s hot; it’s free.
Then, run PPC ads. Bid on “24/7 flood cleanup [city],” cap it at 15 miles, track every call.
A Jersey water mitigation company tripled calls in 60 days this way (real case).
It doesn’t take a lot, and we certainly help our share of restoration companies ensure they get found first–but it’s also something you can take control of too!