The Problem: Clients Don’t Know You Until It’s Too Late
Restoration is a race against time—when floods, fires, or storms hit, clients grab the first name they trust. But if they don’t know your business before disaster strikes, you’re not even in the running. Waiting for emergencies to market yourself means losing jobs to competitors who planned ahead.
I’ve seen pros scramble for leads during crisis season while others, who prepped early, get swamped with calls. Today, we’re tackling how to get your name and business in clients’ hands before the chaos—so you’re their go-to when it counts.
Let’s get you ready.
The Trap: Marketing Only When Disaster Strikes
When storm season looms, it’s tempting to blast ads or post last-minute social updates. But reactive marketing falls flat—75% of consumers choose businesses they already know during emergencies (Edelman). If your name’s not familiar, you’re playing catch-up.
I’ve watched pros pour cash into rushed Google Ads during a flood, only to be outshined by competitors with year-round visibility. Others do nothing, hoping their reputation carries them, but 80% of restoration clients find pros through online searches (BrightLocal). You need to be top-of-mind before the rain falls.
The Fix: Get Ahead with Proactive Prep
Here’s how to ensure clients have your restoration business on speed dial:
- Share Seasonal Prep Tips Now:
Post a quick tip—like “Check gutters before storm season”—on social media or Google Business. It’s a client’s trust builder, and keeps your name visible. Clients can save it. Content with practical advice gets 60% more shares (Tips).
Action: Post a one-sentence tip (like, e.g., “Clear debris from drains to prevent flooding”) on your Facebook to page by tomorrow with a tip “Call us if you need help!” and your contact info.
- Send a Local Flyer or Email:
Drop a simple flyer in local mailboxes or send email past clients with “Storm Prep Checklist” and Include your contact info. Include a line like “Save our number for emergencies.” Direct mail has a 29% ROI for small businesses (e.g., “Seal checklist email or print it to you.
Action: Print a 3-bullet checklist (e.g., “Seal windows, check sump pumps, save our number”). or Send email to 5 past clients by Wednesday.
- Optimize Your Online Presence Early:
Update your Google Business Profile with fresh photos and a landing page with a “24/7 emergency” note. Add a website to with “Contact Us button. Profiles with recent updates rank higher 20% in local searches (Google). Update early for a for a website.
Action: Update your Google Business Profile with a new photo (e.g., a photo your crew) to your Google Business Profile today. Update and add your website’s contact page with “24/7 Emergency Help” by Friday.
This is about planting your name now—so it’s the one clients reach for when disaster strikes.
Industry Insights This Week: C&R and R&R Roundup
Here’s what’s new from candrmagazine.com and randrmagonline.com to keep you sharp:
- Client Trust Tip (C&R): C&R’s Master Class Season 3 suggests repeating a client’s key concern (e.g., “You’re worried about costs”) to show you hear them, per candrmagazine.com.
- Tech Boost (R&R): Randrmagonline.com notes AI routing tools cut crew downtime by 25% in 2024—efficiency that frees you for more jobs.
- Cert Edge (C&R): C&R highlights IICRC’s 2025 flood restoration cert—great for pros prepping for storm season, per candrmagazine.com.
Want to Be the First Call in a Crisis?
Here’s how to start this week:
- Post a one-sentence storm prep tip with your contact info on Facebook by tomorrow—takes 2 minutes.
- Create a 3-bullet prep checklist and send it to 5 past clients or print 10 flyers by Wednesday.
- Update your Google Business Profile with a new photo and add “24/7 Emergency Help” to your website by Friday.
You don’t need a huge campaign—just small steps to stay visible. If you want help getting ahead of the seasons, we’re here to support you at RestorationBoost.com. Our strategies and tools are built for restoration pros like you.