PPC can flood you with jobs—or your bank account with regrets. Restoration pros can’t waste cash—here’s how you can help ensure you’re getting a return on all this cash you’re putting into the budget.
Broad keywords are a trap—“water damage” pulls clicks from states away, not your town. Use “emergency water removal Atlanta” instead; specific wins 60% more conversions (Google Ads data).
Skipping call tracking? Dumb—you’ll never know if that $300 ad got a $3,000 job. Get CallRail, and tie it to ads.
Ignoring negative keywords like “cheap” or “insurance” wastes 30% of your budget—block them in 10 minutes. A Cali fire cleanup crew slashed cost-per-lead from $60 to $25 doing this (true story). Geo-target tight—10 miles—and let AI tweak bids daily.
PPC’s your lifeline if you nail it. And the clients we work with know their ads are hitting the mark–you can do the same on your own as well!